Collection: soft launch

Built on the suggestions of over 700,000 humans from around the world, and the crown jewel of the #pocketrevolution, 22,000,000 views, 5,500,000 likes, 500,000 comments, and 700,000 followers later, the “Tik-Tok” jeans are finally here. It’s not skinny, but it’s not straight, a functional, all-encompassing cut powered by our sizeYOU sizing system. Handcrafted in Italy using BCI-certified cotton, these jeans are the grooviest pants on planet Earth, made specifically for you, and ready to take the world by storm.

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